Van Weyenbergh Fine Art
Burger King, Superbowl LIII and Andy Warhol
Updated: Mar 14, 2019
Superbowl is 3 main events in one:
The game itself
Half time show
Commercials shown at the breaks in the game
Businesses are competing with each other to bring the best commercial
Burger King showed a 45 seconds sequence of a movie with Andy Warhol.This sequence brought the opposite of what the viewer expects: spectacular commercials, with famous actors, actresses.
The sequence was taken from a 4.30 minutes film by Jorgen Leth showing Andy Warhol eating an hamburger
The only modification to the movie is at the end where we see a logo
# Eatlike Andy …
Burger King had launched a mysterious campaign before the game, with a box containing ketchup and a gray wig.
Americans reacted, for some calling it a genius commercial move by Burger King, for some others a too artsy movie as boring as the game was!
Here is the complete movie on Youtube https://www.youtube.com/watch?v=WUv0L999FBs&feature=youtu.be&fbclid=IwAR27HSX2-Cdy9R_NgUo4LoT8AJ0-cVoNoTT4RQFexAuRCrfl24d_rVB464g